Imitation Game Worksheets, 30 prompts

✓ Ask a question:
✓ Reference current events:
✓ Create Your Own Terms:
✓ Reveal News (New/Introducing):
✓ Tell The Reader to Do Something:
✓ Give Stats:
✓ Make a Comparison
✓ Promise Useful Information:
✓ Direct Offer:
✓ Tell A (Quick) Story:
✓ Make A Recommendation:
✓ State Benefit:
✓ Use A Testimonial:
✓ Arouse Curiosity:
✓ Promise to Reveal A Secret:
✓ Be Ultra Specific:
✓ Target Section of Your Audience:
✓ Time Based Headline:
✓ Stress Urgency/Scarcity of Savings/Value:
✓ Deliver Good News:
✓ Challenge The Reader:
✓ Highlight Your Guarantee:
✓ State The Price (as benefit):
✓ Set up (seemingly) Contradiction:
✓ Address Reader Objection/Concern:
✓ “As Crazy As it Sounds:”
✓ Take Them To The Promise Land:
✓ Demonstrate ROI:
✓ Reason Why Headline:
✓ List / Answer Questions: